All the companys paints plants in india, two chemical plants, 18 processing centers, 350 raw material and. Since its establishment in 1942, the indian paint giant has been making considerable efforts towards becoming a global powerhouse. Asian paints india ltd the global strategies strategy. Jul 31, 2016 you can find a lot of details in its corporate brochure. Discuss the challenges faced by asian paints during the process of globalization.
Asian paints has is a superior technology driven company which has focused on integrating supply chain management scm and enterprise resource planning erp solution from sap. Inventory management asian paints average inventory level. Nov 24, 2012 asian paints, founded in 1942, is an indian chemicals company headquartered in mumbai, india. How asian paints leveraged digital innovations to become customer centric.
Pdf supply chain management an overview researchgate. In asian paints swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Suppliers plants regional distribution centres depots. Asian paints parent company asian paints paint industry. Asian paints strategies, entry mode, structure slideshare. For decades, asian paints decorative paints supply chain has been running at a highefficiency level. Analysis of asian paints integration of supply chain.
Extensive variety of input materials and finished goods, wide distribution network and a large supplier base adds complexity to supply chain management. Gyaneshwar singh kushwaha assistant professor department of management studies m. Manish choksi, head of strategy and chief information officer of asian paints the largest paint manufacturer in india explains how the digital revolution has transformed the companys operations, and how he views the digital challenges as the company sets out on its ambition to become one of the top five global companies in the. Asian paints supply chain project by siddharth shah on prezi. Supply chain asian paints has harnessed the powers of stateoftheart supply chain system using cutting edge technology to integrate all its plants, regional distribution centers, outside processing centers and branches in india. Birla institute of technology and science, pilani developed this.
National institute of technology bhopal 462051, india abstract the present work attempts to find the gap between agreement level and adoption level of various supply chain. Indranil bose of the indian institute of management calcutta and prof. But conceptually, there are three types of supply chain 1. Sony, mahindra, asian paints, samsung, maruti are some of the. Asian paints limited the company is committed to good corporate governance and has consistently maintained its organisational culture as a remarkable confluence of high standards of professionalism, growth, and building shareholder equity with principles of fairness, ethics and corporate governance in spirit. Logistic in asian paints free download as powerpoint presentation. This paper on supply chain management scm application tries to highlight the. This is a research report on operation analysis of asian paints by sayed arif in marketing category. Competitor nerolac ltd apl covers 44% of paint market whereas nerolac only 20% apl keeps up its pace with its customer by introducing new products whereas nerolac is good in promotional activities. During the year 200910, the company increased the capacity of sriperumbudur plant in tamil nadu to 140,000 kl per annum.
Asian paints decorative paints supply chain has been running at a highefficiency level. Supply chain project management fundamentals course description supply chain management projects can span a wide range of project types including supply chain strategy, network analysis, facility design build, supply chain technology selection and implementation, and continuous process improvement initiatives. You can find a lot of details in its corporate brochure. Search and upload all types of operation analysis of asian paints projects for mbas on. Logistic in asian paints supply chain services economics. Asian paints is a superior example of a supply chain leader in its space, blazing new trails and setting an industry best practice for supply chain planning and production which has. It helped in distribution planning, material resourcing, factory scheduling, and industrial business solutions. Supply chain management paint industry 2389 words bartleby. They have over 50% of market share and are clear leaders decorative paints and are strong competitors to kansai nerolac paints to be leaders in industrial paints and coatings. Swot analysis of asian paints asiant paints swot analysis. Asian paints is indias largest paint company and ranked among the top ten decorative coatings companies in the world with a turnover of inr 66. It has continued its association with saif ali khan over. Sep 01, 2008 in the everchanging coatings industry, distributors play an important role in the supply chain. Customer relations management crm tools are being used in asian paints helpline and home solutions initiatives.
Supply chain management practices in chinese manufacturing enterprises. The group operates in five regions across the world viz. International journal of logistics and supply chain management, 22, 2010, pp. Information technology asian paints is the only company in india to have integrated supply chain management i2 technology asian paints are using i2 technologies which helped them to improve greater customer satisfaction. Asian paints international ltd, the companys direct subsidiary, purchased the balance 49% stake in asian paints tonga ltd for a consideration of top 646,800 approx.
Operational performance through supply chain management practices prof. Today the asian paints group operates in 21 countries across the world. Evidence from chinese manufacturers supply chain management has become one of the most popular approaches to. Asian paints improves supply chain planning news consumer. This is a research report on analysis of business strategy of asian paints by sayed arif in marketing category. Asian paints drives coinnovation with jda to deliver supply chain transformation. Leveraging the supply chain across the international subsidiaries would yield best results for the company comment. Aug 24, 2015 discuss the challenges faced by asian paints international marketing.
Asian paints to invest rs 4,000 crore in capacity expansion. It selected the scm solution offered by i2 technologies and later also started using saps erp solution, much before other companies adopted similar solutions. Thus, supply chain management scm that focuses on the combination of strategies and tools to integrate all the entities of the supply chain 1 has. Asian paints was also one of the first paint companies to use supply chain management scm and enterprise resource planning erp software for streamlining and automating its processes. The largest paint company in india and third largest company in asia 2. Introduction started in 1942 by four entrepreneurs. Jun 09, 2014 information technology asian paints is the only company in india to have integrated supply chain management i2 technology asian paints are using i2 technologies which helped them to improve greater customer satisfaction. Reinventing the supply chain in an evolving market 2 most of our competition. Asian paints supply chain management customer relationship. Supply chain asian paints has harnessed the powers of state of theart supply chain system using cutting edge technology to integrate all its plants, regional distribution centers, outside processing centers and branches in india. Supply chain asia is a notforprofit professional body that aims to bring professionals from within the logistics and supply chain industry together to share knowledge, learn from one another and create opportunities for collaborations. Operation analysis of asian paints by sayed arif in marketing. Operational performance through supply chain management practices.
Asian paints supply chain project aditya dawre agam garg amar gupta siddharth shah vinit gala history asian paints today subsidiaries asian paints in south asia india, bangladesh, nepal and sri lanka scib paints in egypt berger in south east asia singapore, middle east. From justintime procurement strategies to risk management, distributors can bring real value to customers. These benefits are primarily in the area of achieving superior customer service and operating with lower. This pdf file include the strategies followed by asian paints world wide.
Asian paints are also clear cases which have benefitted from. Oct 09, 2012 building a world leader through digital transformation. In india, asian paints services 45,000 retailers directly, who in turn, sells its products to home users, contractors, and painters. Request pdf supply chain strategy, product characteristics, and performance impact. Asian paints has decided to undertake a major capacity expansion drive this year which will entail an investment to the tune of rs 4,000 crore. Thus, supply chain management scm that focuses on the combination of strategies and tools to integrate all the entities of the supply chain 1 has been expanded to design and operate the supply. The supply chain asian paints has harnessed the powers of state of theart supply chain system using cutting edge technology to integrate all its plants, regional distribution centres, outside processing centres and branches in india. Supply chain two chemical plants 18 processing centres 350 raw material and intermediate goods suppliers 140 packing material vendors 6 regional distribution centres 72 depots backed by i2scm dealer base comparison asian paints kansai nerolac. South asia, south east asia, south pacific, middle east and caribbean region through the five corporate brands viz. According to a news agency recent report, the company is targeting to bring in additional production capacity of over a million kilo litre to its present production base in the country.
Asian paints is indias largest and asias third largest paint company, with a turnover of rs 96. I joined asian paints in 2017 as a management trainee in supply chain. Asian paints drives coinnovation with jda to deliver supply. I enjoy how dynamic technology is and how it gives an edge to asian paints over its competitors. Supply chain management education and training at fedex two years and 200 hours later ernest l. You get to know a lot of people in very short period of time, through your various stints. Supply chain strategy, product characteristics, and. Search and upload all types of analysis of business strategy of asian paints projects for mbas on. Hybrid asian paints is on divergent sidehybrid side it provides customer with the option to get many co. Supply chain initiative at apr limited 331 managing tendupatta collection operations 341 supply chain management at dalmia cement ltd 355 power equipments india ltd 363 the global green company 375 marico industries. Asian paints drives coinnovation with jda to deliver.
Distributors play a critical role in the supply chain. About asian paints ltd company information capitalmarket. Analysis of asian paints integration of supply chain management. It manufactures a wide range of paints for decorative and industrial purpose. Marketing campaigns asian paints has always had good marketing campaigns. Analysis of business strategy of asian paints by sayed arif. Anand, managing director and ceo1, asian paints homeowners now suddenly gave a lot more importance to aesthetics and were willing to spend. Purvi mehta abstract the purpose of this paper is to outline the importance and benefits, paint industry can achieve through supply chain integration. Asian paints is the only company in india to have integrated supply chain management scm solution from i2 technologies, and enterprise resource planning erp solution from sap. Analysis of asian paints integration of supply chain management free download as pdf file. Mar 12, 2018 asian paints is a superior example of a supply chain leader in its space, blazing new trails and setting an industry best practice for supply chain planning and production which has yielded. Pdf growing economies, merging boundaries, increasing consumer. Asian paints supply chain management free download as word doc. Supply chain management defined 6 the importance of supply chain management 9 the origins of supply chain management in the u.
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